Social Analytica is using artificial intelligence to change the way you do marketing.
We allow you to select demographic indicators so you can build a virtual focus group allowing you to test your marketing stategy prior to launch. This way you no longer have to guess at why your marketing campaign saored or sunk.
Does CTR tell you why your customers clicked on the add?
Are your insights telling you what leads to your conversions?
Focus groups and surveys take time and aren't always reliable.
In the competive landscape the heros of digital marketing need descriptive and prescriptive analytics to give them the advantage. You need fast results to optimize your ability to produce the winning strategy.
Unfortunately, current social media analytics can't provide you with the insights you need to really drive conversions.
We've tied Twitter in as our source for data. When you eneter a hashtag we'll search Twitter for the top results.
Once we get the results we'll see what Ada thinks about how demographic is represented.
Hit enter and review the results.
The first is our general purpose model.
It's kin of like the median American.
This model typically generalizes opinions.
If a tweet better resonates with a demographic, this one is likely close behind.